Sheriff & Cherry was never just an eyewear brand! It was always the idea of a Factor 50 lifestyle that spoke through the pieces with the signature star and anchor emblem. Boatlife is a capsule (zero) collection that’s been mulled over for years and now is the right time to splash the world with the colorama Sheriff & Cherry stands for. Finally, first foray into ready-to-wear come to life in a tee's capsule collection!

Boatlife Tee's are available online.


Formerly known as the Island of Letois named after the Greek goddess Artemis, Patmos is an island in the Aegean Sea whose mythology surpasses its miniscule size. But its beauty isn't a myth – just like these sunnies. The round, panto shape with UV 400 lenses, is the new holiday classic. Handcrafted in Italy, the Patmos brings back all of those happy days.



Beyond its famed tennis courts and golf courses, Newport, Rhode Island is actually most-known throughout history for its relationship with the US Navy. ‘Ahoy, sailor!we go as these frames come our way. A pair of smaller-fit, mod-inspired frames with UV 400 lenses are combining the days of the past with those of the future, in that perfect retro-futuristic vibe. Handcrafted in Italy, the Newport is so hot it will melt your popsicle.



Despite being the title track of their second album and a well-known tune, Duran Duran’s ‘Rio’ only peaked to number nine in the UK charts. However, that’s only one of hundreds of song written about the second-most populous city in Brazil. Topping the charts right now is this pair of frames that is one of Sheriff & Cherry signature shapes. The square frame in stainless steel with dark grey UV 400 lenses. Handcrafted in Italy, the Rio is a bird of paradise.

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